Press Release Recipe Guidance Notes


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Key tips for using Press Release Recipe effectively

For an example of a press release.click the above link and create your own press release if you haven’t done so already. Keep all your responses concise,relevant and to the point:-

  • For paragraph 1 you need to think of key phrases which will answer the key questions like Who? What? When? Where? Why? How? You will be able to sort them out into a proper sentence later on the receiving page but you will have the essential ingredients by then.
  • After the first paragraph you need to expand the story by really hammering home the major benefits that this event or product will have for your target audience.
  • The best way to proceed is to do a test first of all, see how the software works. If you need help writing a press release, we do offer a writing service. But do persevere with this system. Don’t give up after one attempt. There is a reason why press releases cost so much when written by professionals. But this software will give you a great chance of writing at least a few yourself.

The image below shows how your press release might look once you have completed the forms in Press Release Recipe. My sister Linda Thompson kindly tested the site for me and you can see here what resulted. The important thing to note here is that the press release is not the finished article. It still needs a bit of work on the first parapgraph to make it fit for publication.

 

example of a press release


Editing your Crucial First Paragraph in Press Release Recipe

You will see in the text highlighted here that it doesn’t make sense. BUT what is important is that it WILL make sense once these key phrases have been put into order. Let’s look at the phrases which have been separated by the tilda |. Depending on the emphasis we want to place on Who? What? When? Where? Why? and How? we could rewrite it as:-

“Fans of ‘Doctors,’ ‘House’ and ‘Casualty and other medical dramas will now be able to view a new series called ‘Medics’ which has been devised by Britsih writer, Linda Thompson who beat off stiff competition to launch the series in Spring 2012.”
OR change the emphasis slightly to say:-

 

“A New series called ‘Medics’ by British writer is ready to appeal to fans of medical drams like ‘Doctors,’ ‘Casualty’ and ‘House’ when it is aired by ITV in Spring 2012.

 

Here we have streamlined the first paragraph to make it leaner and fitter. We might use the bit about Linda Thompson “beating off stiff competition” in a lower paragraph if we thought it was less relevant to the story. So if we use the “recipe” analogy, we are putting less chocolate icing on the cake in case it becomes too much to digest. By the way, its is perfectly acceptable to add paragraphs. Press Release Recipe is defaulted to five paragraphs but I really would advise not exceeding seven paragraphs.

 

The important thing is that we have the ingredients at our disposal now to write a cohesive press release which will become tasty to the journalist and ultimately your potential customers.
How to use Press Release Recipe for online PR:-

 

Clearly formatting in Word is less important when you are using the many online press releases such PR Leap and and PR Newswire, as well as some of the free ones like Free Press Release. Quite simply with these, you would use teh same paragraph splits and trhen copy and paste the words into the forms provided on their respective sites.
Thank you for using Press Release Recipe

 

 

 

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Post Four

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

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Post Three

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

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Post Two

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

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Post One

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

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Rate Us Plug In Review

Screenshot 2014-02-12 13.23.49The Rate Us Plugin was launched by Jacob Malherbe this week. I have had the privilege of beta testing this plug in and here is my review.

As you know, reputation is what I have been involved with for 20 years. Reputation has t

raditionally not been an easy thing to measure. All sorts of metrics are offered by the Public Relations Society of America and their equivalents in Europe.

This has changed. With the onset of sites like Rotten Tomatoes (for film), Amazon (for products) and of course eBay, we have become more attuned to making buying decisions as a result of other customers’ experience with that product or company.

Star ratings are a simple way of making at a glance decisions. No longer can companies large or small hide behind clever sales copy or dine out on previous successes. The question though is, how do ratings work and how do we get them for out sites.

A simple solution is at hand with the Rate Us WP plug in which sits on any blog and allows customers to rate what they think. Having placed at on a test blog at http//superfoodme.info where you will be able to see immediately how this works.

Not only does it provide a rating, but the plug in creates a link to Facebook. Where visitors can share the love!

Obviously other solutions exist, but as a weary warrior of internet marketing, this is the best I have come across. Installation is pretty straightforward, but it’s not ‘plug and play.’ Basically you need to create a couple of pages, one for the positive feedback which goes public on Facebook, Twitter and other platforms and also one for the negative (less than three star) feedback which stays between you and the customer. The software generates an email form, so that you can at least obtain the complaining customer’s email address and negotiate with them.

Google of course will reward you for such enterprise. It’s basically what they want. Their algorithm will promote sites with ratings faster than those with none. While software like this then is essential, let us not fool ourselves that this is going to make you rick overnight. This is not the intention. It’s a builder.

Nevertheless, it does give you the capacity 1)build your online reputation 2) develop a long time feelgood factor for your product 3) improve Page Rank 4) share good news on social media.

I don’t know about you, but I have bought software which tends to be designed for one platform at the exclusion of others. This one glues the the main social media and ticks all the boxes. No it’s not going to set the world alight with dramatic results n three days. But if it’s long term reputation that floats your boat, the Rate Us Social is at the current offer price of $17, it is definitely worth your investment. You can buy the Rate Us Social Media WP Plug In here. Online Reputation can now be measured.

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Monty Python Ministry of Silly Walks T Shirt

silly walks screenshotFirstly take a look at this Monty Python Ministry of Silly Walks t shirt offer. I have been doing some experiments with the US based t shirt supplier, Teespring. Why Teespring? Rather than seeing it as a t shirt supplier, it is better to see the company as a vehicle of crowd funding. I put together this short video to underpin some Facebook ads that I was doing to promote the garment.

As I write this, I am still promoting it (hence the video and blog article). Even though I might hit my target of 50, I am quietly satisfied that this a) a good source of short term income b) an effective way of providing value to your Facebook Friends on your Fan pages. These fans you should be seeing as potential customers or, if you are a non profit making company, extra revenue.

The t shirts themselves have a promotional shelf life too. They can be used at PR events. Imagine if you ran a particular event and simply wanted to promote a cause. The slogan would be on view in the photo and so creating even more awareness. A three fold benefit then. Hopefully I will be able to report back with some good news about reaching my target.

If you would like to buy one and are in time before the offer ends, please visit www.teespring.com/sillywalks

 

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optin

 

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