Press Release Recipe Guidance Notes


Press Release Recipe

Key tips for using Press Release Recipe effectively

For an example of a press release.click the above link and create your own press release if you haven’t done so already. Keep all your responses concise,relevant and to the point:-

 

  • For paragraph 1 you need to think of key phrases which will answer the key questions like Who? What? When? Where? Why? How? You will be able to sort them out into a proper sentence later on the receiving page but you will have the essential ingredients by then.
  • After the first paragraph you need to expand the story by really hammering home the major benefits that this event or product will have for your target audience.
  • The best way to proceed is to do a test first of all, see how the software works. If you need help writing a press release, we do offer a writing service. But do persevere with this system. Don’t give up after one attempt. There is a reason why press releases cost so much when written by professionals. But this software will give you a great chance of writing at least a few yourself.

The image below shows how your press release might look once you have completed the forms in Press Release Recipe. My sister Linda Thompson kindly tested the site for me and you can see here what resulted. The important thing to note here is that the press release is not the finished article. It still needs a bit of work on the first parapgraph to make it fit for publication.

 

example of a press release 


Editing your Crucial First Paragraph in Press Release Recipe

You will see in the text highlighted here that it doesn’t make sense. BUT what is important is that it WILL make sense once these key phrases have been put into order. Let’s look at the phrases which have been separated by the tilda |. Depending on the emphasis we want to place on Who? What? When? Where? Why? and How? we could rewrite it as:-

“Fans of ‘Doctors,’ ‘House’ and ‘Casualty and other medical dramas will now be able to view a new series called ‘Medics’ which has been devised by Britsih writer, Linda Thompson who beat off stiff competition to launch the series in Spring 2012.”
OR change the emphasis slightly to say:-

 

“A New series called ‘Medics’ by British writer is ready to appeal to fans of medical drams like ‘Doctors,’ ‘Casualty’ and ‘House’ when it is aired by ITV in Spring 2012.

 

Here we have streamlined the first paragraph to make it leaner and fitter. We might use the bit about Linda Thompson “beating off stiff competition” in a lower paragraph if we thought it was less relevant to the story. So if we use the “recipe” analogy, we are putting less chocolate icing on the cake in case it becomes too much to digest. By the way, its is perfectly acceptable to add paragraphs. Press Release Recipe is defaulted to five paragraphs but I really would advise not exceeding seven paragraphs.

 

The important thing is that we have the ingredients at our disposal now to write a cohesive press release which will become tasty to the journalist and ultimately your potential customers.
How to use Press Release Recipe for online PR:-

 

Clearly formatting in Word is less important when you are using the many online press releases such PR Leap and and PR Newswire, as well as some of the free ones like Free Press Release. Quite simply with these, you would use teh same paragraph splits and trhen copy and paste the words into the forms provided on their respective sites.
Thank you for using Press Release Recipe

 

 

 


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