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		<title>Horses for Courses</title>
		<link>http://www.effective-media.co.uk/2009/06/some-frequently-asked-questions/</link>
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		<pubDate>Tue, 09 Jun 2009 10:19:45 +0000</pubDate>
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		<description><![CDATA[Regular visitors to the old Effective Media will have noted that I ran courses on media training and the like. Now that my full time tenure is with the rather excellent Liverpool John Moores University, I will of course be recommending the Business and PR degree, students and alumni for which often visit this site. [...]]]></description>
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		<title>How a simple lemon could change company image overnight</title>
		<link>http://www.effective-media.co.uk/2009/05/how-a-simple-lemon-could-change-company-image-overnight/</link>
		<comments>http://www.effective-media.co.uk/2009/05/how-a-simple-lemon-could-change-company-image-overnight/#comments</comments>
		<pubDate>Fri, 01 May 2009 11:42:02 +0000</pubDate>
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		<category><![CDATA[corporate image]]></category>
		<category><![CDATA[effective media]]></category>
		<category><![CDATA[image building]]></category>

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		<description><![CDATA[It was corporate guru Tom Peters who made an impression on me when he advocated that it doesn&#8217;t matter how good a business thinks it is, if its reception areas and signage are defective, this can have a huge impact on its perception by prospective customers. As a young, enthusiastic advertising executive I thought creative [...]]]></description>
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