Reviews

CB Predators Review

CB predators is garbage

You just won't

It’s not often I have occasion to “slag off” a product. In PR terms it’s called “Black PR” and it’s a practice I have avoided over the years. But let me express my frustration on my own blog about timewasters who promise that you will get rich in 18 clicks.

There’s nothing wrong with making a claim of this nature but if it can’t be backed up, the Goodwill Gasometer plunges. So why am I breaking my rule?

Like thousands of others, I signed up for a “not to be missed opportunity” at CB Predators. The basis of the offer is this. it’s an affiliate scheme involving Internet marketing, weight loss, anti-ageing type products. You are offered these products around a month before the official launch so that you can gain a head start on other affiliates. The biggest selling point for me was that it was offering a review site template which could easily be optimised.

However these templates simply did not work. After numerous tickets to the so-called technical support department, and waiting ten days for any response whatsoever, I finally gave up. But this was not before I visited some forums to find out what other people were experiencing. I found, to my amazement, the others were describing a mirror image of my own situation.

Rather than whinge until I’m blue in the face, my point is more about customer confidence than anything else. Here you are reading and negative review about product, whereas their sales strategy is built upon the notion of building a series of positive review sites. How ironic!

So what is the moral of the story? Public relations is about building sustained relationships between stakeholders in your business. Customers are a major stakeholder for obvious reasons. Many of the successful internet marketers who offer similar types of product take the trouble to over deliver on their promises. There is no doubt that Chris and Jerome are successful Internet marketers using other products and strategies, but  they have so much to learn about ensuring that customers like me and countless others not left to struggle on their own with a defective product.

I can honestly say with hand on heart that if I had put my customers through this frustrating treadmill, I would have given the product away free. I would not be able to sleep nights in the knowledge that my reputation has been tarnished as a result of poor communication. Avoid CB Predators like the plague.

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Kodak zi8 vs Flip Mino

Kodak zi8

Has The Kodak Zi8 Stolen the HD “point and shoot” Crown from Flip?

Both camcorders, the Kodak Zi8 and the Flip Mino, have been meticulously designed to garner the advancing market of easy to use and exceptionally portable camcorders with built in abilities that make sharing the videos on the computer and loading them up to the popular social networking sites markedly easy. Let’s do a quick digital video camera review of these two products.

Flip and Kodak are both justifiably proud of their own product lines, and make it easy to find lots of information online. Of course, one of the most influential attributes to everyone is the cost, and you will see that they at exactly the same price point, $100 or around £75-£90. So far they’re even.

One noticable characteristic between these two is that the Kodak Zi8 HDKodak zi8, like most digital video cameras, has an extremely meagre amount of internal memory–only 128 MB. The Flip has a much greater capacity of 2 GB, 16 times as much. Score 1 for the Flip.

Kodak zi8 has the edge on memory and sound upgrade

However, and this is substantial the Kodak depends on the use of SD/SDHC memory cards to generate it’s storage capabilities. The Flip Mino leaves you no room for upgrade. The Kodak zi8 digital video camera can manage up to a 32 GB card for those who want to go all out. What does that mean? Up to ten hours of video recording ! That’s a huge plus for Kodak.

One of the things that is similar between them is they both have a very handy built in USB swing-out arm, so you don’t need camera specific cables. You can just pull out the arm and plug it directly into your computer and start sharing. Down with cable clutter! A tie.

Both come with video and picture editing software, but only the Zi8 has HD capable video recording, and a HDMI output on the camera itself to affix directly to your HDTV for immediate review. Kodak wins.

The capability to add an external sound mic also tips the balance in the favour of the zi8. If you want to do a swift interview and don’t want to travel heavy, the ability to clip an external mic or even hook up a beachteck adapter is a generous addition to the electronics for a camera of this price range.

But beyond this, it largely isn’t much of a competition. The Flip Mino, and even it’s big brother the FlipHD, which costs significantly more, can’t compare to the benefits and quality of the Kodak. For the same price, you get a much augmented view screen, built-in image balance, full blown 1080 pixel HD video, and the reliability that comes with the Kodak name.

Kodak zi8 vs Flip: The Verdict

Final result: the race between these two products is not remotely close at present– the Kodak Zi8 HDKodak zi8 is first rate. Of course, don’t presume Flip will sit by idly as their market share lessens. Kodak zi8 wins.

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‘The Article Profit Formula’ by John Taylor PhD

Review of The Article Profit Formula by John Taylor PhD

Terms of reference: The author is not an affiliate of this product

The offer: John Taylor is offering a $17 re-launch via certain forums but this is likely to increase to $27. It consists of a download of the book plus four writing bonuses which are referred to as a surprise bonus after purchase.

Target audience: Anyone with an interest on making money via the highly effective but equally misunderstood concept of article marketing.

Review: The ebook arrived promptly through 7 Day Deals and I was able to access the product immediately. 30 minutes later I understood the concept and felt that the $17 was money well spent. Compared to a $17 I might have spent in a bookshop – which is not a bad way of assessing an ebook’s added value- I felt that I learned more in the 12 pages offered than much of the time I have spent ploughing through the endless debates about article spinning. On that vexed subject, and without giving the content away, John Taylor is not advocating the concept of spinning. Content is most definitely king but it’s king at vital areas of the internet and at logical stages.

The proof of the pudding is in the eating, and the reviewer will be following the route of righteousness over the next couple of weeks. So check back for updates. But suffice to say that the formula led me to a sigh of relief that quality and not quantity will discern the wheat from the chaff in the coming months when article sites and big G clean up the spun copy. No disrespect to those who spin where it makes money, but it’s of benefit to all of us if informative and well researched copy can win over in the longer term.

Bottom Line: I thought I could write an article or two but I have never really known how to make it widely accessbile to my target audience. John’s book is an informative, concise read which has that wondrous ‘Eureka!’  feel to it. The best methods are usually the simplest ones and The Article Profit Formula fits into that category. Thanks for telling us like it is, Dr. Taylor.

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Canon HV30 Review


A Review of the Canon HV30

Thank you for visiting. This review in Plain English is part of a series of videos designed to help PR professionals and small businesses to buy the right equipment to succeed in the digital age.

The need to use cameras like the Canon HV30canon hv30 review is becoming essential if companies want to stay one step ahead of their competitors. Vlogging, online promos and video news releases are becoming (or should be) more common practice, so it’s not a bad time to learn how to use a decent one, particularly bearing in mind that sites like Traffic Geyser have built a whole online industry around video marketing.

The HV30 is marketed as a family camcorder but we have used successfully as a back up camera if we needed to travel light. The interview with Glenn Hughes was filmed entirely on an HV30 and can be seen here.

Price range varies around the $800 800E £800 region. The strength of the yen has pushed the price up around 10-15% in the last year or so it’s worth shopping around places like Amazon and eBay for the best price.Canon HV30canon hv30 review

UPDATE 28 May 2010: I was chatting to a friend this week who told me that Currys in UK are offloading their HV30 stock for a cut price due to the arrival of the HV40. So do keep you eyes peeled for bargains.

The first thing that distinguishes the Canon HV30 from the cheaper cameras like the Flip and Kodak ZIE is its capacity to react to different lighting situations successfully. We have owned cheaper camcorders which could not handle action and water shots as the automatic focus struggled.

I will be reviewing these cheaper cameras and how they are improving in a separate video.

Having used more expensive cameras for filming TV productions, I can say that the light sensor in the Canon HV30 is second to none. Inside this camera is an amazing box of tricks and can handle most filming conditions.

If you are not in a position to buy a whole studio set up with lights, at this stage, the Canon HV30 would be a reliable starting point.

Secondly it can be connected to an external stereo microphone via a “beachbox” made by Beachtek. You can then connect any external mike you wish and this will distinguish your production from 90% of stuff on YouTube which is, at best, ordinary. Most of the cheaper camcorders of the market do not allow this and their internal mikes vary in quality The one on the HV30 isn’t great so do be prepared to at least spend on a beach box and microphone set up.

The only downer was the joystick which took me quite a while to master when I started using this camera, or its predecessor the HV20, a couple of years ago. The functions are fairly logical once you get used to it. Actually the more expensive cameras like the Sony HVR A1E are easier to use. But once you have mastered the controls, you can move the camera from automatic to manual and become more creative with your filming.

So I have no hesitation in recommending the Canon HV30 for Vlogs, online promos and video news releases where the quality of the production is a factor.

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Steve Hackett bio

Sketches of Steve Hackett: The Authorised Steve Hackett Biography by Alan Hewitt, Wymer Publishing

Tickets for Steve Hackett: Birkenhead

Steve Hackett does not go down the rocky road of accusation which celebrities with just the two brain cells have all too often trodden. Being the gent that he is, and, well advised by his lawyers, his biographer has decided to celebrate only his musical achievements. Kim Poor, whatever else she was involved with in the musician’s career,  did not play lead guitar on Selling England by the Pound. End of story.

The publisher, is renowned for this style of detailed biography. See his unofficial one about Blackmore for example. This is a tome which you can dip in and extract what you will, as long it isn’t dirt.  Only dedicated Steve Hackett fans will go for this style of account, and the publishers don’t claim it is anything else but a true account of a rock musician’s journey.

Compare the cover price against some inane tripe from the publicity hounds that “adorn” the Tesco top ten. You would then see, at a cursory glance, that the great British public prefer gladiatorial battles against the chronicles of a master craftsman. Witness also the tawdry whingeing on X Factor or Pop Idol as an example of the media we deserve. Phil Collins’s is around the same price. But I really don’t give a fig about this guy’s film career and whether or not he is a good ole cockney mucker.

Instead we get a sense of what it is like to be part of a major rock band. We discover Steve’s first gig with Genesis which was marred by arguments between the band members. I wasn’t aware that there was any tension between Tony Banks, Peter Gabriel and Mike Rutherford c.1971 for example. And I was captivated by Steve’s account of his first gig where his faithful fuzz pedal was replaced, at the very last minute, by a new one which fed back. We’ve all been there. Except of course the stakes were far higher in Steve Hackett’s case.

I would have expected a little more of the Genesis years but as contemporary, Robert Plant often points out,  he spent more time out of his alma mater than in it. Steve Hackett has been a prolific songwriter and is happy in his own skin as the man who supplied the more mystical dimensions to early Genesis and eventually ran down the fertile valley with those ideas.  A begrudging nod to the trio for turning Genesis into a cash cow. But equally, thank the acolytes Hackett decided that three chord wonders, however lucrative, were not really why he answered the ad all those years ago.

Still gigging and touring, Alan Hewitt diligently records the challenging life on the road and in the studio. Thankfully his musical output was not marred by the usual excesses of rock stardom. Hewitt however does not attempt to paint Steve Hackett as anything other than human. The tone remains optimistic throughout. A man of integrity celebrated. And in these days when you can’t even trust your local politician, is it such a Cryme to stick to what matters in life? Steve Hackett is a guitar player. Read all about it.

Can nice chaps succeed in this business? Evidently so. Tune in to Kev’s interview which will be posted on here as soon as it’s been broadcast. The words in this book certainly inspired me to check out my own collection of Steve Hackett’s back catalogue. And I’ll buy more only when I am sure that the man himself (and nobody else) receives his cut.

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Richard Thompson at the Seaside

thompsonticketFloral Pavilion, New Brighton: 13 August 2009

One of the reasons for going was my son had put a Richard Thompson album on his birthday list and was intrigued as to whether he had discovered a musical gem that I had missed out on.

With a strong folk tradition in the borough, this travelling troubadour was bound to get a decent audience in the refurbished Floral Pavilion.

But Thompson is more than a folk artist. In times past before the newspapers and TV, it would be the Richard Thompsons who would, through music, tell us about the trials and tribulations of the day. And this is why he is almost a household name.

Instead of droning on about fields of barley though, Thompson takes us to places we have known in our lives. He is the Jimmy McGovern of rock.

Who else in this over-crowded cauldron of X Factor wannabes, could get away with singing a sea shanty? Imagine Simon Cowell’s face for one moment. The difference between Thompson’s and anything you will find warbled diligently at the nearby Maritime Museum is that this guy is writing about now not then.

Johnny’s Far Away is a narrative on a muso who goes away to work with a Céilidh band on a themed Celtic cruise ship while his missus cops off back at home. The humour comes from the familiarity with this albeit bizarre take on modern infidelity.

Hots for the Smarts was another piece of observational humour revealing Thompson’s fetish for intelligent woman who wear glasses.

Relationships feature more highly in the set than I had ever imagined for one not completely with his back catalogue. The melodic lament I Misunderstood summed up the lack of communication between genders with the infectious hook, “I thought she was saying good luck but she was saying goodbye.”

Instead of a cabaret of hit singles that many artists of his generation rely upon for kicks, Thompson can instead take us down light fantasies and dark alley ways.

One minute we are seduced by the beautiful Sunset Song with the capo strapped half way to sound like a mandolin, and the next we are swung round by our ghoulies with the macabre anti war messages in Dad’s Going to Kill Me.

But Thompson is not just an insightful song writer, his guitar playing is vastly underrated. 1952 Vincent Black Lightning is endowed with the most accomplished rhythmical shredding this side of the pond bar none. No effects, no band to mask any errors in the fiddly bits, the song rattled along at a breathtaking pace.

Two schools of thought on the ticket price. I wouldn’t begrudge a talent like Richard Thompson his days at the seaside. But Asia were on at the same theatre for around the same money. Leonard Cohen wanted £50 for a show at the Liverpool Echo Arena so I guess it’s all relative.

Apart from that, it all goes to show that sons can teach their dads a thing or two about  musical taste. Lesson learnt.

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Marseille Re-Do It The French Way

Marseille at Revolver: 11 July 2009neilboogieswithgirls1

This review is also published at Get Ready to Rock

As metal comebacks go, this ranks among the most surprising. Money clearly isn’t a main motivation. So used are we to seeing Neil Buchanan in the trademark red jumper presenting Art Attack on European telly  that it takes a little while to adjust to the cut off t shirt and strides again. The lure of the stage never leaves it seems.

But it doesn’t take long. Neil Buchanan is a born entertainer and a tremendous personality to have on stage with you. His trademark curls sit well on a rock star frame. And why shouldn’t it? As paper rounds go, that was not a bad one between 1980 and 2007. Isn’t it so annoying when a guy looks good , sounds good and can change career just like that? Bah!

Marseille isn’t about one man though. Andy Charters rejoins his old mucker on guitar, Singer, Nige Roberts is the only member not to have been in the original line up but has quickly stamped his own authority on the front man job.

Steve Dinwoodie on bass looks all of 25. In fact you would have been forgiven for thinking this was one of those notorious situations where just the one original member is joined by his nephews to perform under the original banner. No such genetic engineering here, with Charters flying over from the US especially.

Drummer Keith Knowles was temporarily excused from proceedings with an injured hand, but this didn’t detract from the occasion with Wolfpack’s Paul “Andy” Anderson filling in for both the Bolton and Birkenhead dates admirably at short notice.

The tone was upbeat. Marseille are deliberately treading the good time rock n’ roll grooves, continuing where they left off when Mountain records became a muddy landslide. It was interesting to see one guy celebrating his 21st freaking at the front of the stage with his mates. In fact audience profile at this Birkenhead rock club was encouraging with the horny hands of toil mingling with the bright young things.

First off was the anthemic Are You Ready? which really took us back to those heady days where Marseille were on the stadium tours in the US and blowing off Judas Priest at the Liverpool Empire. These are my words as an 18 year old witness and not their claims. Some of the older songs have been updated with the highlight, Heat of Night featuring some tasty soloing from Buchanan.  It’s a testament to a song when you can remember the riff and chorus when you wake up in the morning.

Do it The French Way was Marseille’s closest brush with Top of the Pops. Punkish in delivery was evident here and, as if by magic, two young ladies who looked as if they had been flown over from the French province made an impromptu appearance on backing vocals.

Nige Roberts is a fine addition. With a skull cap and leather pants on a humid Mersey evening, he must have lost a stone in weight but no less energetic in his voice which reminded me at times of Paul Stanley as opposed to Holder and Gramm who he had previously been compared to by fans. A none too shoddy set of comparisons then.

Criticisms were few and far between. While Marseille naturally look at the old days for inspiration n the early days of this reunion, it will be interesting to see how song writing develops live and digitally. At times, a slower more thoughtful number could have provided some variation. Even the most ardent feel good bands like Van Halen had their reflectional moments.

This is a band to seek out. Logically they are gigging twice a month across the UK due mainly to the geographical locations of the original members. Next visit to the UK is September with stops so far at Liverpool (Cavern), Midlands, Yorkshire, Tyneside and Lancashire to May 2010. Catch ‘em if you can.

Set list

Rock You Tonight
Are You Ready
You’re A Woman
Over & Over
The Can Can
Heat
Motherly Love
Lady of the night
Walking Through The night
Raise Hell
French Way
Some Like It Hot

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