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	<title>Effective Media &#187; Resources</title>
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		<title>Press Release Recipe Guidance Notes</title>
		<link>http://www.effective-media.co.uk/2011/09/example-of-a-press-release/</link>
		<comments>http://www.effective-media.co.uk/2011/09/example-of-a-press-release/#comments</comments>
		<pubDate>Wed, 14 Sep 2011 17:00:49 +0000</pubDate>
		<dc:creator>keith</dc:creator>
				<category><![CDATA[Resources]]></category>
		<category><![CDATA[effective media]]></category>
		<category><![CDATA[Example of a Press Release]]></category>
		<category><![CDATA[Keith Thompson]]></category>
		<category><![CDATA[Press Release Recipe]]></category>
		<category><![CDATA[press release writing]]></category>
		<category><![CDATA[press release wrting template]]></category>
		<category><![CDATA[public relations tips]]></category>

		<guid isPermaLink="false">http://www.effective-media.co.uk/?p=717</guid>
		<description><![CDATA[Key tips for using Press Release Recipe effectively For an example of a press release.click the above link and create your own press release if you haven&#8217;t done so already. Keep all your responses concise,relevant and to the point:- &#160; For [...]]]></description>
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		<title>CPA + PR = PR4? &#124; public relations</title>
		<link>http://www.effective-media.co.uk/2010/08/593/</link>
		<comments>http://www.effective-media.co.uk/2010/08/593/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 11:10:01 +0000</pubDate>
		<dc:creator>keith</dc:creator>
				<category><![CDATA[Resources]]></category>
		<category><![CDATA[CPA]]></category>
		<category><![CDATA[CPA and PR]]></category>
		<category><![CDATA[media coverage]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://www.effective-media.co.uk/?p=593</guid>
		<description><![CDATA[&#160; For those of you not au fait with CPA, it stands for Cost Per Action. Basically if an affiliate sends traffic to an established offer through say a trial or sales promotion, the affiliate receives credit for that action.But [...]]]></description>
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		<title>PR is good for SEO but it&#8217;s got to be handled well</title>
		<link>http://www.effective-media.co.uk/2010/07/pr-is-good-for-seo-but-its-got-to-be-handled-well/</link>
		<comments>http://www.effective-media.co.uk/2010/07/pr-is-good-for-seo-but-its-got-to-be-handled-well/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 14:47:32 +0000</pubDate>
		<dc:creator>keith</dc:creator>
				<category><![CDATA[Resources]]></category>
		<category><![CDATA[Online PR]]></category>
		<category><![CDATA[press release writing]]></category>
		<category><![CDATA[press releases]]></category>

		<guid isPermaLink="false">http://www.effective-media.co.uk/?p=571</guid>
		<description><![CDATA[Over the last couple of years, public relations has become a very important online tool. Alongside article writing and increasingly video marketing Internet marketers have begun to take public relations far more seriously as a method of ensuring that they [...]]]></description>
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		<item>
		<title>The Five Minute PR Plan Part Two &#124; PR tips</title>
		<link>http://www.effective-media.co.uk/2010/05/the-five-minute-pr-plan-part-two/</link>
		<comments>http://www.effective-media.co.uk/2010/05/the-five-minute-pr-plan-part-two/#comments</comments>
		<pubDate>Fri, 28 May 2010 21:46:58 +0000</pubDate>
		<dc:creator>keith</dc:creator>
				<category><![CDATA[Resources]]></category>
		<category><![CDATA[PR tips]]></category>
		<category><![CDATA[press release tips]]></category>
		<category><![CDATA[press release writing]]></category>
		<category><![CDATA[press releases]]></category>
		<category><![CDATA[public relations tips]]></category>

		<guid isPermaLink="false">http://www.effective-media.co.uk/?p=492</guid>
		<description><![CDATA[by Keith Thompson MA, CMIPR, PG Cert My name&#8217;s Keith Thompson and a warm welcome to my blog regarding PR tips at Effective Media.  In the first article we looked at how businesses should look at PR as something they [...]]]></description>
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		<title>10 +1 PR Tips on radio interviews</title>
		<link>http://www.effective-media.co.uk/2009/11/radio-is-still-no-1-for-influence/</link>
		<comments>http://www.effective-media.co.uk/2009/11/radio-is-still-no-1-for-influence/#comments</comments>
		<pubDate>Sun, 29 Nov 2009 11:52:49 +0000</pubDate>
		<dc:creator>keith</dc:creator>
				<category><![CDATA[Resources]]></category>
		<category><![CDATA[handling the media]]></category>
		<category><![CDATA[PR tips]]></category>
		<category><![CDATA[radio interviews]]></category>

		<guid isPermaLink="false">http://www.effective-media.co.uk/?p=301</guid>
		<description><![CDATA[PR Week this week led on page 4 with the headline &#8220;Radio tops poll on influence.&#8221; For all our attention on social media, there&#8217;s a danger that we ignore what we hold most dear to our hearts. Good radio won&#8217;t [...]]]></description>
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		<item>
		<title>How to make Word 2007 fully loaded for Harvard Referencing &#124; Harvard Referencing Word</title>
		<link>http://www.effective-media.co.uk/2009/10/194/</link>
		<comments>http://www.effective-media.co.uk/2009/10/194/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 18:04:40 +0000</pubDate>
		<dc:creator>keith</dc:creator>
				<category><![CDATA[Resources]]></category>
		<category><![CDATA[Bibword]]></category>
		<category><![CDATA[Harvard apa]]></category>
		<category><![CDATA[Harvard citation]]></category>
		<category><![CDATA[Harvard citing]]></category>
		<category><![CDATA[Harvard reference]]></category>
		<category><![CDATA[Harvard referencing]]></category>
		<category><![CDATA[Harvard referencing in Word 2007]]></category>
		<category><![CDATA[Neils Toolbox]]></category>
		<category><![CDATA[Word 2007]]></category>

		<guid isPermaLink="false">http://www.effective-media.co.uk/?p=194</guid>
		<description><![CDATA[by Keith Thompson MA, MCIPR, PG Cert Harvard Referencing is one of the most common methods of academic referencing for articles, reports and essays, but it&#8217;s not in Word&#8217;s drop down list. Word includes other automatic styles e.g. APA, Ghost [...]]]></description>
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		<title>PR Tips: What happens when I press this?</title>
		<link>http://www.effective-media.co.uk/2009/10/what-happens-when-i-press-this/</link>
		<comments>http://www.effective-media.co.uk/2009/10/what-happens-when-i-press-this/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 10:02:27 +0000</pubDate>
		<dc:creator>keith</dc:creator>
				<category><![CDATA[Career]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[PR tips]]></category>
		<category><![CDATA[public relations tips]]></category>
		<category><![CDATA[video blogging]]></category>
		<category><![CDATA[video marketing]]></category>
		<category><![CDATA[video pr]]></category>

		<guid isPermaLink="false">http://www.effective-media.co.uk/?p=182</guid>
		<description><![CDATA[Audio visual is your friend PR people just don’t do techy. And it’s wrong. Like most of my counterparts in agencies and in house teams across this part of Northern Europe, we were taught to write press releases. And release [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Press release writing template</title>
		<link>http://www.effective-media.co.uk/2009/08/press-release-writing-template/</link>
		<comments>http://www.effective-media.co.uk/2009/08/press-release-writing-template/#comments</comments>
		<pubDate>Sun, 16 Aug 2009 15:08:53 +0000</pubDate>
		<dc:creator>keith</dc:creator>
				<category><![CDATA[Resources]]></category>
		<category><![CDATA[press release writing]]></category>
		<category><![CDATA[press release wrting template]]></category>

		<guid isPermaLink="false">http://www.effective-media.co.uk/?p=167</guid>
		<description><![CDATA[As promised here&#8217;s my News Release template which you are welcome to use. It&#8217;s in Word format and you are welcome to download it. If you are still experiencing difficulties, we do offer a press release writing and copywriting service [...]]]></description>
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		<item>
		<title>Integrated Social Media</title>
		<link>http://www.effective-media.co.uk/2009/06/integrated-social-media/</link>
		<comments>http://www.effective-media.co.uk/2009/06/integrated-social-media/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 13:48:08 +0000</pubDate>
		<dc:creator>keith</dc:creator>
				<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://www.effective-media.co.uk/?p=70</guid>
		<description><![CDATA[Online to Survival Here&#8217;s the news from the front. Video News Releases and Online promos are the next big thing. This is a presentation I used to illustrate how new media can be used to enhance the marketing mix of [...]]]></description>
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		<item>
		<title>How a simple lemon could change company image overnight</title>
		<link>http://www.effective-media.co.uk/2009/05/how-a-simple-lemon-could-change-company-image-overnight/</link>
		<comments>http://www.effective-media.co.uk/2009/05/how-a-simple-lemon-could-change-company-image-overnight/#comments</comments>
		<pubDate>Fri, 01 May 2009 11:42:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Resources]]></category>
		<category><![CDATA[corporate image]]></category>
		<category><![CDATA[effective media]]></category>
		<category><![CDATA[image building]]></category>

		<guid isPermaLink="false">http://213.175.206.16/~keith/wordpress/?p=13</guid>
		<description><![CDATA[It was corporate guru Tom Peters who made an impression on me when he advocated that it doesn&#8217;t matter how good a business thinks it is, if its reception areas and signage are defective, this can have a huge impact [...]]]></description>
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