Cost effective PR courses and media training from qualified pros

Your passport to "free publicity?" This is your at-a-glance guide to the media training and PR courses we run:-

Effective Media Relations

"There's only one thing worse than being talked about and that is not being talked about" Oscar Wilde

" I placed an ad in the newspaper. It cost us £300 and I received nine responses. Next week we put out a news release and sorted out a photocall and our story appeared in a prime spot at the start of the Classified pullout. This time 29 people responded and I was able to justify the funding for the project as a direct result. " (Terry Dray, Head of Careers at the University of Manchester)

Stay one step ahead of your competitors by making what you do sound interesting to editors. We'll help you sell the sizzle instead of the steak. In this course you will learn how to communicate to radio, TV and newspapers.  This is a practical course where you will learn writing skills and media interview techniques You will be able to use this new found knowledge the very next day. You might not be in business to make profit but you still need to sell ideas, intepret findings for a waiting public or deal with a crisis situation. 

We all know nothing is absolutely free but if you earn positive editorial then the added value can be enormous

Aimed at: small business proprietors, junior PR people, marketing managers, senior managers in non profit making organisations

Tutors: Keith Thompson, Phil Pinnington and Phil Hirst

Fee:£199

Effective Crisis Management

" In a country lane I was confronted with a furry microphone, an enthusiastic journalist and a large black round lens. It was difficult to comprehend that I was broadcasting to half a million viewers. " (Senior Fire Brigade officer)

Crisis? What Crisis? It has not been a good year for many organisations. Tourism has suffered due the rail problems and the foot and moth outbreak. How can you restore confidence? How do you handle sudden downturns in trade? What happens if someone blames you for a major incident? How can you turn perceived negatives into positives? This is a practical course which addresses real life issues through practical interview skills and identifies the major priorities immediately after a crisis

Aimed at: PR professionals, senior managers and proprietors of potentially "controversial" products and services

Tutors: Phil Pinnington, Keith Thompson and Phil Hirst

Fee:£199

E-ffective Marketing

Identify your niche and you can still make money on the web. We will be looking at some of the software products and techniques available and discarding the also-rans. Come and tell us about your problems and experiences.

In the course you will discover certain initiatives which require very little capital investment with proven results. But there will be no Get Rich Quick solutions. Those who make long term money on the web do so using accepted business principles promoting real products. Find out how from experts who are doing it or have already succeeded.

Aimed at: Anyone who has web site and wants to make it a full time business, anyone who wants to start a web based business but needs guidance at the outset.

Tutor: Through a comprehensive two volume manual edited by netpreneur Corey Rudl

Find out more about Internet based marketing

e-ffective pr

Reputations can be enhanced and crises tamed online with very little financial outlay. Combine online PR with some basic web marketing and you will discover a dramatic upturn in hits to your site. This course will show you how to communicate effectively online and target online media for your PR campaign. Ezines can be effective sales tools. Online newsletters (like our own) let your customers know that you what you are talking about. Some netrepreneurs do nothing else than distribute newsletters and yes they make a handsome living from the same!

Tutor Keith Thompson, Phil Pinnington, Phil Hirst

Fee £199

effective video and multimedia 

Save £000s in unnecessary embellishments yet make your video or multimedia production sing to your target audience. BBC trained Phil Hirst will show you how to choose the best delivery medium, write the brief and design a multimedia and video product. Software authoring, mpeg encoding and directing the shoot are also covered in this comprehensive guide for the perplexed. Video remains a prime source of marketing communication so learn from the experts.

Tutor: Phil Hirst, Darryl Corner

Fee: £199