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	<title>Effective Media</title>
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		<title>Press Release Recipe Guidance Notes</title>
		<link>http://www.effective-media.co.uk/2011/09/example-of-a-press-release/</link>
		<comments>http://www.effective-media.co.uk/2011/09/example-of-a-press-release/#comments</comments>
		<pubDate>Wed, 14 Sep 2011 17:00:49 +0000</pubDate>
		<dc:creator>keith</dc:creator>
				<category><![CDATA[Resources]]></category>
		<category><![CDATA[effective media]]></category>
		<category><![CDATA[Example of a Press Release]]></category>
		<category><![CDATA[Keith Thompson]]></category>
		<category><![CDATA[Press Release Recipe]]></category>
		<category><![CDATA[press release writing]]></category>
		<category><![CDATA[press release wrting template]]></category>
		<category><![CDATA[public relations tips]]></category>

		<guid isPermaLink="false">http://www.effective-media.co.uk/?p=717</guid>
		<description><![CDATA[Key tips for using Press Release Recipe effectively For an example of a press release.click the above link and create your own press release if you haven&#8217;t done so already. Keep all your responses concise,relevant and to the point:- &#160; For paragraph 1 you need to think of key phrases which will answer the key questions [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CPA + PR = PR4?</title>
		<link>http://www.effective-media.co.uk/2010/08/593/</link>
		<comments>http://www.effective-media.co.uk/2010/08/593/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 11:10:01 +0000</pubDate>
		<dc:creator>keith</dc:creator>
				<category><![CDATA[Resources]]></category>
		<category><![CDATA[CPA]]></category>
		<category><![CDATA[CPA and PR]]></category>
		<category><![CDATA[media coverage]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://www.effective-media.co.uk/?p=593</guid>
		<description><![CDATA[&#160; For those of you not au fait with CPA, it stands for Cost Per Action. Basically if an affiliate sends traffic to an established offer through say a trial or sales promotion, the affiliate receives credit for that action.But how does this all relate to public relations? Well firstly we need to distinguish the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CB Predators Review</title>
		<link>http://www.effective-media.co.uk/2010/08/cb-predators/</link>
		<comments>http://www.effective-media.co.uk/2010/08/cb-predators/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 07:30:16 +0000</pubDate>
		<dc:creator>keith</dc:creator>
				<category><![CDATA[Reviews]]></category>
		<category><![CDATA[CB Predators]]></category>
		<category><![CDATA[CB Predators fails]]></category>
		<category><![CDATA[CB Predators garbage]]></category>
		<category><![CDATA[CB Predators negative review]]></category>

		<guid isPermaLink="false">http://www.effective-media.co.uk/?p=414</guid>
		<description><![CDATA[It&#8217;s not often I have occasion to &#8220;slag off&#8221; a product. In PR terms it&#8217;s called &#8220;Black PR&#8221; and it&#8217;s a practice I have avoided over the years. But let me express my frustration on my own blog about timewasters who promise that you will get rich in 18 clicks. There&#8217;s nothing wrong with making [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>PR is good for SEO but it&#8217;s got to be handled well</title>
		<link>http://www.effective-media.co.uk/2010/07/pr-is-good-for-seo-but-its-got-to-be-handled-well/</link>
		<comments>http://www.effective-media.co.uk/2010/07/pr-is-good-for-seo-but-its-got-to-be-handled-well/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 14:47:32 +0000</pubDate>
		<dc:creator>keith</dc:creator>
				<category><![CDATA[Resources]]></category>
		<category><![CDATA[Online PR]]></category>
		<category><![CDATA[press release writing]]></category>
		<category><![CDATA[press releases]]></category>

		<guid isPermaLink="false">http://www.effective-media.co.uk/?p=571</guid>
		<description><![CDATA[Over the last couple of years, public relations has become a very important online tool. Alongside article writing and increasingly video marketing Internet marketers have begun to take public relations far more seriously as a method of ensuring that they or their clients&#8217; sites reached the top of the main search engines. The biggest danger [...]]]></description>
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		<title>Kodak zi8 vs Flip Mino</title>
		<link>http://www.effective-media.co.uk/2010/05/kodak-zi8-vs-flip-mino-hd/</link>
		<comments>http://www.effective-media.co.uk/2010/05/kodak-zi8-vs-flip-mino-hd/#comments</comments>
		<pubDate>Sat, 29 May 2010 16:04:29 +0000</pubDate>
		<dc:creator>keith</dc:creator>
				<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Flip Mino review]]></category>
		<category><![CDATA[Kodak zi8 review]]></category>
		<category><![CDATA[kodak zi8 vs Flip Mino]]></category>
		<category><![CDATA[Kosak zi8]]></category>

		<guid isPermaLink="false">http://www.effective-media.co.uk/?p=494</guid>
		<description><![CDATA[Has The Kodak Zi8 Stolen the HD &#8220;point and shoot&#8221; Crown from Flip? Both camcorders, the Kodak Zi8 and the Flip Mino, have been meticulously designed to garner the advancing market of easy to use and exceptionally portable camcorders with built in abilities that make sharing the videos on the computer and loading them up [...]]]></description>
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		</item>
		<item>
		<title>The Five Minute PR Plan Part Two</title>
		<link>http://www.effective-media.co.uk/2010/05/the-five-minute-pr-plan-part-two/</link>
		<comments>http://www.effective-media.co.uk/2010/05/the-five-minute-pr-plan-part-two/#comments</comments>
		<pubDate>Fri, 28 May 2010 21:46:58 +0000</pubDate>
		<dc:creator>keith</dc:creator>
				<category><![CDATA[Resources]]></category>
		<category><![CDATA[PR tips]]></category>
		<category><![CDATA[press release tips]]></category>
		<category><![CDATA[press release writing]]></category>
		<category><![CDATA[press releases]]></category>
		<category><![CDATA[public relations tips]]></category>

		<guid isPermaLink="false">http://www.effective-media.co.uk/?p=492</guid>
		<description><![CDATA[by Keith Thompson MA, CMIPR, PG Cert My name&#8217;s Keith Thompson and a warm welcome to my blog regarding PR tips at Effective Media.  In the first article we looked at how businesses should look at PR as something they do already and simply need to focus it a bit more. So let’s first look [...]]]></description>
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		</item>
		<item>
		<title>&#8216;The Article Profit Formula&#8217; by John Taylor PhD</title>
		<link>http://www.effective-media.co.uk/2010/05/the-article-profit-formula-by-john-taylor-phd/</link>
		<comments>http://www.effective-media.co.uk/2010/05/the-article-profit-formula-by-john-taylor-phd/#comments</comments>
		<pubDate>Sun, 16 May 2010 12:41:30 +0000</pubDate>
		<dc:creator>keith</dc:creator>
				<category><![CDATA[Reviews]]></category>
		<category><![CDATA[aricle writing]]></category>
		<category><![CDATA[Article profit formula]]></category>
		<category><![CDATA[copywriting tips]]></category>
		<category><![CDATA[PR tips]]></category>

		<guid isPermaLink="false">http://www.effective-media.co.uk/?p=480</guid>
		<description><![CDATA[The proof of the pudding is in the eating, and the reviewer will be following the route of righteousness over the next couple of weeks. So check back for updates. But suffice to say that the formula led me to a sigh of relief that quality and not quantity will discern the wheat from the chaff in the coming months when article sites and big G clean up the spun copy. No disrespect to those who spin where it makes money, but it’s of benefit to all of us if informative and well researched copy can win over in the longer term.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Canon HV30 Review</title>
		<link>http://www.effective-media.co.uk/2010/04/canon-hv30-review/</link>
		<comments>http://www.effective-media.co.uk/2010/04/canon-hv30-review/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 06:47:04 +0000</pubDate>
		<dc:creator>keith</dc:creator>
				<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Canon HV30]]></category>
		<category><![CDATA[Canon HV30 Review]]></category>
		<category><![CDATA[Canon Vixia Review]]></category>

		<guid isPermaLink="false">http://www.effective-media.co.uk/?p=404</guid>
		<description><![CDATA[A Review of the Canon HV30 Thank you for visiting. This review in Plain English is part of a series of videos designed to help PR professionals and small businesses to buy the right equipment to succeed in the digital age. The need to use cameras like the Canon HV30 is becoming essential if companies [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>So how is the internet marketing going?</title>
		<link>http://www.effective-media.co.uk/2010/03/lost-treasure/</link>
		<comments>http://www.effective-media.co.uk/2010/03/lost-treasure/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 14:57:43 +0000</pubDate>
		<dc:creator>keith</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[effective media]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[web promotion blog]]></category>

		<guid isPermaLink="false">http://www.effective-media.co.uk/?p=356</guid>
		<description><![CDATA[A question I am often asked and need to answer since friends and family realise that I have (on and off) been on this internet marketing trail of joy, despair and frustration all rolled into one since 2002. Today I feel more positive than I did yesterday. You see as a one man band, you [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It&#8217;s Unofficial! A New Supergroup is Born</title>
		<link>http://www.effective-media.co.uk/2010/01/its-official-a-new-supergroup-is-born/</link>
		<comments>http://www.effective-media.co.uk/2010/01/its-official-a-new-supergroup-is-born/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 12:28:47 +0000</pubDate>
		<dc:creator>keith</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Glenn Hughes]]></category>
		<category><![CDATA[Jason Bonham]]></category>
		<category><![CDATA[Joe Bonamassa]]></category>

		<guid isPermaLink="false">http://www.effective-media.co.uk/?p=352</guid>
		<description><![CDATA[&#8220;I&#8217;m like the one up there representing the Bonham family. that&#8217;s kind of how I should look at it,&#8221; Jason Bonham told Spinner backstage at L.A.&#8217;s Wiltern, where he would later honor his iconic father, John Bonham, as part of Guitar Center&#8217;s Drum-Off last weekend. The event is a competition for aspiring stickmen and showcases [...]]]></description>
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