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		<title>CPA + PR = PR4?</title>
		<link>http://www.effective-media.co.uk/index.php/2010/08/12/593/</link>
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		<pubDate>Thu, 12 Aug 2010 11:10:01 +0000</pubDate>
		<dc:creator>keith</dc:creator>
				<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://www.effective-media.co.uk/?p=593</guid>
		<description><![CDATA[For those of you not au fait with CPA, it stands for Cost Per Action. Basically if an affiliate sends traffic to an established offer through say a trial or sales promotion, the affiliate receives credit for that action.But how does this all relate to PR? Well firstly we need to distinguish the difference between [...]]]></description>
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		<title>PR is good for SEO but it&#8217;s got to be handled well</title>
		<link>http://www.effective-media.co.uk/index.php/2010/07/27/pr-is-good-for-seo-but-its-got-to-be-handled-well/</link>
		<comments>http://www.effective-media.co.uk/index.php/2010/07/27/pr-is-good-for-seo-but-its-got-to-be-handled-well/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 14:47:32 +0000</pubDate>
		<dc:creator>keith</dc:creator>
				<category><![CDATA[Resources]]></category>
		<category><![CDATA[Online PR]]></category>
		<category><![CDATA[press release writing]]></category>
		<category><![CDATA[press releases]]></category>

		<guid isPermaLink="false">http://www.effective-media.co.uk/?p=571</guid>
		<description><![CDATA[Over the last couple of years, public relations has become a very important online tool. Alongside article writing and increasingly video marketing Internet marketers have begun to take public relations far more seriously as a method of ensuring that they or their clients&#8217; sites reached the top of the main search engines. The biggest danger [...]]]></description>
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		<title>The Five Minute PR Plan Part Two</title>
		<link>http://www.effective-media.co.uk/index.php/2010/05/28/the-five-minute-pr-plan-part-two/</link>
		<comments>http://www.effective-media.co.uk/index.php/2010/05/28/the-five-minute-pr-plan-part-two/#comments</comments>
		<pubDate>Fri, 28 May 2010 21:46:58 +0000</pubDate>
		<dc:creator>keith</dc:creator>
				<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://www.effective-media.co.uk/?p=492</guid>
		<description><![CDATA[// by Keith Thompson MA, CMIPR, PG Cert// My name&#8217;s Keith Thompson and a warm welcome to my blog at Effective Media.  In the first article we looked at how businesses should look at PR as something they do already and simply need to focus it a bit more. So let’s first look at the [...]]]></description>
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		<title>10 +1 PR Tips on radio interviews</title>
		<link>http://www.effective-media.co.uk/index.php/2009/11/29/radio-is-still-no-1-for-influence/</link>
		<comments>http://www.effective-media.co.uk/index.php/2009/11/29/radio-is-still-no-1-for-influence/#comments</comments>
		<pubDate>Sun, 29 Nov 2009 11:52:49 +0000</pubDate>
		<dc:creator>keith</dc:creator>
				<category><![CDATA[Resources]]></category>
		<category><![CDATA[handling the media]]></category>
		<category><![CDATA[PR tips]]></category>
		<category><![CDATA[radio interviews]]></category>

		<guid isPermaLink="false">http://www.effective-media.co.uk/?p=301</guid>
		<description><![CDATA[PR Week this week led on page 4 with the headline &#8220;Radio tops poll on influence.&#8221; For all our attention on social media, there&#8217;s a danger that we ignore what we hold most dear to our hearts. Good radio won&#8217;t go away. It will only get better. Commercial Radio bosses realise that advertising and sponsorship [...]]]></description>
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		<title>How to make Word 2007 fully loaded for Harvard Referencing &#124; Harvard Referencing word 2007</title>
		<link>http://www.effective-media.co.uk/index.php/2009/10/12/194/</link>
		<comments>http://www.effective-media.co.uk/index.php/2009/10/12/194/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 18:04:40 +0000</pubDate>
		<dc:creator>keith</dc:creator>
				<category><![CDATA[Resources]]></category>
		<category><![CDATA[Bibword]]></category>
		<category><![CDATA[Harvard apa]]></category>
		<category><![CDATA[Harvard citation]]></category>
		<category><![CDATA[Harvard citing]]></category>
		<category><![CDATA[Harvard reference]]></category>
		<category><![CDATA[Harvard referencing]]></category>
		<category><![CDATA[Harvard referencing in Word 2007]]></category>
		<category><![CDATA[Neils Toolbox]]></category>
		<category><![CDATA[Word 2007]]></category>

		<guid isPermaLink="false">http://www.effective-media.co.uk/?p=194</guid>
		<description><![CDATA[// by Keith Thompson MA, CMIPR, PG Cert// Harvard Referencing is one of the most common methods of academic referencing for articles, reports and essays, but it&#8217;s not in Word&#8217;s drop down list. Word includes other automatic styles e.g. APA, Ghost in its presets but not Harvard. So how do we solve this? This short [...]]]></description>
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		<title>What happens when I press this?</title>
		<link>http://www.effective-media.co.uk/index.php/2009/10/08/what-happens-when-i-press-this/</link>
		<comments>http://www.effective-media.co.uk/index.php/2009/10/08/what-happens-when-i-press-this/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 10:02:27 +0000</pubDate>
		<dc:creator>keith</dc:creator>
				<category><![CDATA[Career]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://www.effective-media.co.uk/?p=182</guid>
		<description><![CDATA[Audio visual is your friend PR people just don’t do techy. And it’s wrong. Like most of my counterparts in agencies and in house teams across this part of Northern Europe, we were taught to write press releases. And release them we did. In my case 15 years passed and I was still giving birth [...]]]></description>
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		<title>Press release writing template</title>
		<link>http://www.effective-media.co.uk/index.php/2009/08/16/press-release-writing-template/</link>
		<comments>http://www.effective-media.co.uk/index.php/2009/08/16/press-release-writing-template/#comments</comments>
		<pubDate>Sun, 16 Aug 2009 15:08:53 +0000</pubDate>
		<dc:creator>keith</dc:creator>
				<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://www.effective-media.co.uk/?p=167</guid>
		<description><![CDATA[// // As promised here&#8217;s my News Release template which you are welcome to use. It&#8217;s in Word format and you are welcome to download it. If you are still experiencing difficulties, we do offer a press release writing and copywriting service which is based on the number or press releases you would need. News [...]]]></description>
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		<title>Integrated Social Media</title>
		<link>http://www.effective-media.co.uk/index.php/2009/06/17/integrated-social-media/</link>
		<comments>http://www.effective-media.co.uk/index.php/2009/06/17/integrated-social-media/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 13:48:08 +0000</pubDate>
		<dc:creator>keith</dc:creator>
				<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://www.effective-media.co.uk/?p=70</guid>
		<description><![CDATA[Online to Survival Here&#8217;s the news from the front. Video News Releases and Online promos are the next big thing. This is a presentation I used to illustrate how new media can be used to enhance the marketing mix of any small business during my time at Wirral TV. Marketing and PR for Small Business [...]]]></description>
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		<title>How a Simple Lemon could change Company Image Overnight</title>
		<link>http://www.effective-media.co.uk/index.php/2009/05/01/how-a-simple-lemon-could-change-company-image-overnight/</link>
		<comments>http://www.effective-media.co.uk/index.php/2009/05/01/how-a-simple-lemon-could-change-company-image-overnight/#comments</comments>
		<pubDate>Fri, 01 May 2009 11:42:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://213.175.206.16/~keith/wordpress/?p=13</guid>
		<description><![CDATA[It was corporate guru Tom Peters who made an impression on me when he advocated that it doesn&#8217;t matter how good a business thinks it is, if its reception areas and signage are defective, this can have a huge impact on its perception by prospective customers. As a young, enthusiastic advertising executive I thought creative [...]]]></description>
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