Posts Tagged CB Predators fails

You just won't

It’s not often I have occasion to “slag off” a product. In PR terms it’s called “Black PR” and it’s a practice I have avoided over the years. But let me express my frustration on my own blog about timewasters who promise that you will get rich in 18 clicks.

There’s nothing wrong with making a claim of this nature but if it can’t be backed up, the Goodwill Gasometer plunges. So why am I breaking my rule?

Like thousands of others, I signed up for a “not to be missed opportunity” at CB Predators. The basis of the offer is this. it’s an affiliate scheme involving Internet marketing, weight loss, anti-ageing type products. You are offered these products around a month before the official launch so that you can gain a head start on other affiliates. The biggest selling point for me was that it was offering a review site template which could easily be optimised.

However these templates simply did not work. After numerous tickets to the so-called technical support department, and waiting ten days for any response whatsoever, I finally gave up. But this was not before I visited some forums to find out what other people were experiencing. I found, to my amazement, the others were describing a mirror image of my own situation.

Rather than whinge until I’m blue in the face, my point is more about customer confidence than anything else. Here you are reading and negative review about product, whereas their sales strategy is built upon the notion of building a series of positive review sites. How ironic!

So what is the moral of the story? Public relations is about building sustained relationships between stakeholders in your business. Customers are a major stakeholder for obvious reasons. Many of the successful internet marketers who offer similar types of product take the trouble to over deliver on their promises. There is no doubt that Chris and Jerome are successful Internet marketers using other products and strategies, but  they have so much to learn about ensuring that customers like me and countless others not left to struggle on their own with a defective product.

I can honestly say with hand on heart that if I had put my customers through this frustrating treadmill, I would have given the product away free. I would not be able to sleep nights in the knowledge that my reputation has been tarnished as a result of poor communication. Avoid CB Predators like the plague.