Posts Tagged effective media
Press Release Recipe Guidance Notes
Key tips for using Press Release Recipe effectively
For an example of a press release.click the above link and create your own press release if you haven’t done so already. Keep all your responses concise,relevant and to the point:-
- For paragraph 1 you need to think of key phrases which will answer the key questions like Who? What? When? Where? Why? How? You will be able to sort them out into a proper sentence later on the receiving page but you will have the essential ingredients by then.
- After the first paragraph you need to expand the story by really hammering home the major benefits that this event or product will have for your target audience.
- The best way to proceed is to do a test first of all, see how the software works. If you need help writing a press release, we do offer a writing service. But do persevere with this system. Don’t give up after one attempt. There is a reason why press releases cost so much when written by professionals. But this software will give you a great chance of writing at least a few yourself.
The image below shows how your press release might look once you have completed the forms in Press Release Recipe. My sister Linda Thompson kindly tested the site for me and you can see here what resulted. The important thing to note here is that the press release is not the finished article. It still needs a bit of work on the first parapgraph to make it fit for publication.
Editing your Crucial First Paragraph in Press Release Recipe
You will see in the text highlighted here that it doesn’t make sense. BUT what is important is that it WILL make sense once these key phrases have been put into order. Let’s look at the phrases which have been separated by the tilda |. Depending on the emphasis we want to place on Who? What? When? Where? Why? and How? we could rewrite it as:-
So how is the internet marketing going?
A question I am often asked and need to answer since friends and family realise that I have (on and off) been on this internet marketing trail of joy, despair and frustration all rolled into one since 2002.
Today I feel more positive than I did yesterday. You see as a one man band, you are vulnerable. If you are employed and your site goes down, you phone Pat or Pete from techysupport and they send you some hieroglyphics, or the more approachable will summarily tip you from your comfy chair then type very fast. Result. One way or t’other the problem is fixed and meanwhile you can go and have a coffee or wave an important document at someone.
A glitch like the one I had yesterday, where my hosting reseller had forgotton to pay his bill, and you can lose three, four, five hours offering prayers of wisdom to technical support teams. These keepers of the keys to knowledge are working in a large organisation. So they’re drinking coffee and waving important documents and so on. They don’t really care about your dreams of the large black car pissing the neighbours off. Anyhow internet marketing then.
The latest story goes like this. Video blogs or Vlogs are the next big thing. Or the big thing that’s happening now more like. Release 20 of your “how tos” and on the internet and Google will realise that you have something to say and put you in the vaunted top ten of gurus on your key phrase like “how to deal with technical support teams who drink coffee and can’t be arsed dealing with customers.” That’s it in a nutshell really. A quick browse from this link will give you more details about how all this hangs together. But there it is.
How does this fit with my background? Basically I am a PR man so I approach things from angles. Lots of them. But I hold my hands up and accept that things have changed. I also adapt my teaching to ensure my students are fitted out with these techniques.
Yeah but I can hear you say. Does it work? Yes it works. But releasing any old garbage with the right keywords but looks like it was produced in your coffee break won’t. Ask yourself, what would YOU like to see and a) do it yourself b) do it properly. PR is about reputation. Do you want to lose that on half hearted rants using your dad’s old camcorder?
Part two: The equipment needed for Vlogging. Here’s an example of what you can do with around $1000 or £1000 or 1000E worth of kit.
How a simple lemon could change company image overnight
It was corporate guru Tom Peters who made an impression on me when he advocated that it doesn’t matter how good a business thinks it is, if its reception areas and signage are defective, this can have a huge impact on its perception by prospective customers. As a young, enthusiastic advertising executive I thought creative campaigns could solve everything. But like most things in life, the simple ideas are the most effective. Take simple lemon for example.
I once worked for a marketing and pr agency who used to offer lemon with their tea and a choice of coffees. When you reach their reception areas, most companies ask whether you would your tea or coffee white or black. This one decided that while clients were waiting to see someone in reception or in a board room, the lemon would add to the total experience of the visit. It did. It was (so to speak) an ice breaker.
Another client of mine noticed that someone had written graffiti on the company toilets. An hour before an important meeting with his client, he had the presence of mind to go in there himself and clean the walls. Meanwhile his assistant peeled a few lemons to serve with the tea!
I’m not talking about a whole campaign here, I am just talking about basic human hospitality. Customer care usually boils down to common decency and a touch of creativity. It’s usually the simple things which take you further than your competitors.
The company I worked for then started buying in various coffees and offered a mini menu while guests were waiting in Reception. The outlay is so small but the warmth it generates about the company is worth at least the cost of a couple of “awareness raising” ads in the trade press.
You are a customer yourself. Pick a supplier or even you local supermarket and think of a couple of things which bug you and suggest ways of putting it right. You could turn your attention to an internet company. The web is no different. If a company home page takes ten minutes to download, they obviously haven’t thought of the customer.
In future editions, we’d like to keep up to date with similar tips , you have found useful. Write to us with your ideas and we will include them here. Also if there is something that irritates you about this web site I need to know. Only your best friends will tell you. So tell me!
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